Privacy Policy

1. Who We Are

Louisville Gaming is an editorial gaming platform operated in the United Kingdom. Our registered address is:

39 Petworth Rd
London N12 9HE
United Kingdom
Email: [email protected]
Phone: +44 070 5237 6994

2. Information We Collect

2.1 Information You Provide

When you use our contact form, we collect the following information you voluntarily submit:

• Full name
• Email address
• Subject of enquiry
• Message content

We do not collect payment information, government identification numbers, or sensitive personal data as defined under UK GDPR.

2.2 Information Collected Automatically

When you visit our website, our systems may automatically collect certain technical information, including:

• IP address (anonymised where possible)
• Browser type and version
• Operating system
• Pages visited and time spent on site
• Referring URLs
• Date and time of access

This information is used solely for analytics and security purposes and is not combined with personally identifiable information without your consent.

2.3 Cookies

We use cookies and similar tracking technologies to improve your experience on our site. Please refer to our Cookie Policy for full details on the cookies we use and how to manage them.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to enquiries: Contact form submissions are used solely to respond to your message.
• Website improvement: Anonymised analytics help us understand how the site is used and identify areas for improvement.
• Security: Technical data may be used to detect and prevent fraudulent or malicious activity.
• Legal compliance: We may process data as required to comply with applicable laws and regulations.

We do not use your personal information for automated decision-making or profiling. We do not send unsolicited marketing communications. We do not sell, rent, or otherwise transfer your personal data to third parties for their own marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing personal data:

• Legitimate interests: For analytics and website security.
• Consent: For non-essential cookies and any optional communications you have opted into.
• Contract: For processing contact enquiries and responding to requests.
• Legal obligation: Where processing is required to comply with applicable law.

5. Data Sharing

We do not sell your personal data. We may share limited data with trusted third-party service providers who assist us in operating our website, provided those parties agree to keep your data confidential and process it only on our instructions. These may include hosting providers, analytics services, and email platforms.

We may also disclose personal data if required to do so by law or in response to a lawful request from public authorities.

6. Data Retention

Contact form submissions are retained for a maximum of 12 months from the date of receipt, after which they are permanently deleted. Anonymised analytics data may be retained for up to 26 months. We do not retain personal data for longer than is necessary for the purposes described in this policy.

7. Your Rights Under UK GDPR

You have the following rights with respect to your personal data:

• Right of access: You may request a copy of the personal data we hold about you.
• Right to rectification: You may request correction of inaccurate or incomplete data.
• Right to erasure: You may request deletion of your personal data in certain circumstances.
• Right to restriction: You may request that we restrict processing of your data in certain circumstances.
• Right to data portability: You may request a machine-readable copy of data you have provided to us.
• Right to object: You may object to processing based on legitimate interests.
• Right to withdraw consent: Where processing is based on consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO) at ico.org.uk.

8. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. These include encrypted connections (HTTPS), access controls, and regular security reviews. No method of transmission or storage is completely secure; we cannot guarantee absolute security but commit to notifying affected users in the event of a data breach as required by law.

9. Children's Privacy

Our website is intended for users aged 16 and above. We do not knowingly collect personal data from children under 16. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.

10. Third-Party Links

Our site may contain links to external websites not operated by us. We are not responsible for the privacy practices of third-party sites and encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Material changes will be indicated by an updated "last updated" date at the top of this page. Continued use of the website following any changes constitutes acceptance of the revised policy.

12. Contact

For any questions or concerns about this Privacy Policy or our data practices, please contact:

Louisville Gaming
39 Petworth Rd, London N12 9HE
Email: [email protected]